BTS: Hard Exercise Works

Kevin L. Cole, Jr.

October 11, 2017

Filmmaker Kwadwo Som-Pimpong received the opportunity to direct a commercial for the Hard Exercise Works Asheville, North Carolina location, and brought me along for the journey. During my first time on a commercial set, I was enchanted by Kwadwo’s magic behind the camera as a leader, and enjoyed numerous conversations with other artists that appeared in the commercial. Check out a few behind the scenes moments.

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Founder of rEvolutionary Arts, Kevin seeks to share stories in hopes to stimulate the minds of those willing to consume his work and provide a platform for like-minded Creatives to do the same. As an engineer by day and an artist for life, he truly believes that we all are wired to create. He’s a lover of HBCUs - with Prairie View A&M University atop the list - coconut oil, and the Culture in its many shapes and forms.

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